How we make money

Our editorial approach

VoucherIco helps UK shoppers find verified voucher codes and live deals. Our team checks retailer pages, tests codes where possible and removes offers that no longer work.

We list brands because they are useful to readers, not because they pay us the most. Commission rates do not decide which codes appear on a page or how high a store ranks in our grids.

Affiliate commissions

When you click a retailer link or "Get deal" button on VoucherIco and complete a qualifying purchase, we may earn a commission from the retailer or their affiliate network.

This is standard for voucher and comparison sites. The price you pay is set by the retailer. In most cases you pay the same as going direct and sometimes less when a code applies.

Affiliate networks we use

We work with established affiliate platforms to track referrals fairly. Depending on the retailer, links may run through networks such as Awin, CJ Affiliate, Impact, Admitad or TradeTracker.

Each network has its own cookies and privacy rules. They receive technical data when you click out, such as the page you came from and a referral ID. See our Privacy Policy for more detail.

What this means for you

Using VoucherIco does not add fees to your order. Commissions are paid by retailers as part of their marketing budget, not by you at checkout.

• We clearly label sponsored or paid placements when they appear.
• We do not ask for your card details. Checkout always happens on the retailer's own site.
• If a code fails, try another offer on the same store page or check the retailer's terms.

Editorial independence

Retailers cannot pay to hide negative information or to guarantee top placement in our "Trending" or category rankings. Those lists reflect live usage and editorial rules, not ad spend.

If we run a commercial partnership that affects how content is presented, we will say so on the relevant page.

Questions

Want to know more about how VoucherIco is funded? Contact us at[email protected].